Whether you’re planning an end-of-year awards ceremony for a large conference awards banquet, there are some common steps that you’ll need to take during the planning process. Hosting an awards ceremony is not a small undertaking, so it’s important to be prepared prior to the big day.

Brand awards and quality marks are a well-established part of brand life. No matter what the size of their brand, they can enter a brand award. There are a huge variety of awards around from local to national, industry based or with specific criteria. You can find out about relevant awards for their brand.

Deciding what awards to enter could be challenging but it’s important to weigh up the time and effort it would take to enter against the potential gains. Some awards may have monetary prizes or other benefits such as coaching, advice and workshops. However it’s not just the winning that counts!

We’ve explored a myriad of ways that an award can bolster the brand’s reputation and separate you from the pack. Ultimately though, there are so many more perks that will be discovered after winning an award

The Brand In The Spotlight

If you are organizing awards, you need to understand what makes participation compelling to people. What is the first thing that pops into your head, when you hear the word “awards”? Is it a gold-plated trophy and the spotlight ? Doesn’t matter if it’s the local awards, аwards are all about prestige and recognition.

People like having their efforts, work, and accomplishments acknowledged. In business awards it’s also about comparing against the rest, being recognized as one of the best, celebrating with your team, and impressing your current and potential clients. Award brands are exciting events that need to create a special moment for all involved. While the winners rightfully enjoy the spotlight and glamour that comes with it.

That’s enough for companies nowadays to set a part of their budget specifically for awards and jump at the chance to participate. So what is the first thing customers ask you about when they are looking to buy your product or service? They want to know if your company is trustworthy, reliable and reputable. This means having a positive image in the marketplace. Awards will increase the confidence and trust customers have in your business.

A great way to recognise the achievements of others, an award ceremony can help boost their brands. And, with us in your corner, it can also put your brand on the map. When it comes to organising award ceremonies of all sizes, with Twibbonize? you are in the right way.

What Makes These Awards Different?

Awards have always been popular but nowadays that’s more so than ever before. It’s pretty obvious why – literally everybody loves awards. It’s all about being superior in sport, quality, activity, industry, etc. If attracting lots of people towards their brand is important for them, starting a contest can be a real game-changer and if done right it can be quite beneficial for everyone associated including the organizer, sponsors, program judges, everyone recognized with a nomination, and of course the worthy winners.

Many creative contests use voting to help determine their winners. Some use a voting system to narrow down the pack and pick finalists to be judged. Others go the opposite way, with judges picking finalists and a vote determining the winner. And of course, some contests do away with judges altogether, and simply let voters pick the winners outright.

While sharing unique and valuable content is hugely important for a successful awards event, perhaps the most important decision you’ll make is what different awards event. Luckily, these are some great options!  Twibbonize can help you to realize it!

Getting Recognized for the Right Reasons

The key to success with social media marketing is creating engaging, interactive content. A simple way to boost interaction through online voting contests. Online vote contests are also some of the simplest contests for an interested consumer to enter. Prepare some social media posts. If you’ve asked the winners to provide some user-generated content for your social media posts and further promotions – use that as well.

You have a clear concept of what your awards competition is all about, but it’s the entry categories that define it. You want to welcome as many participants as possible, which comes with identifying and doing some research on your target audience, then providing the categories they’d be interested in winning and being recognized as the best in. At the same time you can create so many categories. We are passionate about what we do and want to help you maximise the potential of the awards event in every way possible.

If you participate in online forums, especially if they are subscription, be sure to change your signature to invite people to vote for the brands. The same goes for their email signature. How many people do they email each day? Encourage participants to vote for the brands by changing their signature to include a link to your twibbonize campaign. That makes every mail they send a little ad for their entry. Participants can upload their frame on social media to vote for their favorite brand. It can reduce the chance of the nominated brand buying non-organics votes.

Giving consumers, fans, and followers the power and opportunity to help their favourite brand claim fame. Brands who have mastered social media as a medium of communication, implementing new age concepts with the right blend of technology run this ultimate race to claim their achievement. And in this race, every vote matters! In the interests of transparency, you may give entrants an insight into why a winning entry was chosen.

Deciding Between Bench and Jury

The awards are judged by an accomplished panel of experts and industry leaders. The judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. Featuring industry experts on the judging panel spells prestige and publicity. Spend time to select judges who lend legitimacy to your program and also become brand ambassadors of sorts, who could actually attract more potential entries.

The Award Jury which is truly composed of brilliant people are able to evaluate entries from multiple perspectives. The award jury is composed of voluntary experts who take pride in their work ethics as well as their professions. The brand award jury are selected among numerous applications based on their diverse qualifications and backgrounds. The jury system is more reliable than a single judge as it draws credibility from numbers and is represented by members of society. The jury system achieves justice for individuals and society as it ensures that individuals are protected from the abuses of state power.

No matter where you decide to look for members of your jury panel, the judges should be held in high regard by your target audience. Just make sure there’s no conflict of interests. Now that you have a list of potential judges, it’s time to get them to agree to become part of your awards. It helps if you understand all the potential benefits they stand to gain from this, so you can communicate it better. These can include their name on the awards competition website, and shared across your social media channels.

Everybody Loves Awards

Brand awards can be an overlooked tool in the marketing toolbox. Just being shortlisted can improve brand awareness and promote their business to new customers. It’s fantastic to be recognised so it’s important to make sure that people know what their brand has achieved. Winning a brand award can open doors to getting contracts, finding new supply channels and breaking into new markets.

A business award win, short-listing or nomination can act as a 3rd party endorsement for their business. A win can give a seal of approval to their activities and is a sign of quality for potential customers, so it can form part of their sales pitch. It can also help with relationships with suppliers. It’s a great way of differentiating their company from competitors and will send out positive signals to customers. Nomination features a message of connecting with others in their new campaign, “one for me, one for you” is a hymn to sharing. Link by Link, you can compose your story and enrich your Nomination bracelet by picking one for you, one for your loved ones.

The show must go on. Now, more than ever, it is essential that we continue to recognise the achievements around us. Recognition is a powerful way for our society to continue forward, even when it feels like it’s at a standstill. Put simply, it feels good to be recognised for our hard work and contributions. It helps them stay positive, engaged and motivated.

If you’re not sure how to continue your awards program remotely, without physical events, you’re not alone. But don’t worry – we’re here to help you. And it’s completely possible to continue forward with a virtual awards gala or ceremony, without the physical event. You can keep your program’s momentum and embrace this era of digital experiences by running your gala event virtually.

And finally it’s time for the best part – announcing the winners. As a key phase of your awards and one that can really make or break the whole program, there are some important things to consider in advance. Some mistakes you really want to avoid as well. An award means nothing if the winner has nothing to show for it. Plan who gets what to commemorate their awards participation and make sure everything looks as professional as possible, so people would actually enjoy showing them off.

Don’t just say your nominee is outstanding – prove it! Consider some extra goodies, like trophies for winners, website banners or badges that participants can use, certificates and plaques (can be physical or digital), and any other digital or non-digital goods you can think of.

The Somewhat Boring (But Important) Stuff

  • Create your frame design for every stage you need. Give enough space for participants to show themselves. Balance between a lot of information that needs to be conveyed with photo frames and other elements on your frame.
  • After that, your frame must be shared with many people. Utilize short URLs from twibbonize, you can customize your short URL that looks so good. You can use it to access your campaign site, so you don’t have to create your own links. That’s great! make it easily with Twibbonize.
  • Use a unique hashtag and share it before the awards event begins. Use the power of social media to broaden the reach of your awards event by choosing a unique hashtag. You want a hashtag that’s easy to remember, makes sense to people who aren’t already following you.
    I’m participating to vote my favorite brand
    #BrandAward #nominationname #brandname
  • With a clear strategy, you’ll be able to reach as large an audience as possible for your awards event to participate in voting for the nomination. Keep these effective ways in mind when promoting your award event to get as much reach as you can.